Creative Thinking

In today's competitive world of starting an entrepreneurial idea, it is not just having the common traits (such as vision, passion, time management and investment) which an aspiring entrepreneur must have like you, but you must also possess that creative juice especially when you first conceived and dreamed of it.

As mentioned by Carolyn Campbell, a home-office veteran entrepreneur and writer:

• that initial electric charge of creativity is often followed by bursts of energy that help you complete vital tasks and spur you on to make your business ideas become realities
• rather than being a personality trait, creativity is a way of thinking that aspiring and veteran entrepreneurs can take advantage of to build their businesses in innovative and profitable ways

So whatever business idea that you may have, be it in the field of technology, retail, service, manufacturing or education, you can try applying the following techniques:

• explore creative thinking methods - don't just rely on time-tested means to think creatively, but also to discover areas such as blind alleys to maximize your general maneuverability.
• think like an artist to make friends with failure - like an artist, an entrepreneur can begin a business with different starting methods, thinking of each different version as a different incarnation rather than as a failure.
• let creativity help your business evolve - to realize the strengths that you have and to improve on your weaknesses, an entrepreneur must be receptive to the validity of each of the stages of his own creativity.
• choose a creative theme to help launch and grow your business - this will help you attract attention and create awareness right out of your chute, and continue to expand and reinforce your original idea as your business grows.
• cross-pollinate your creativity - other ideas can sometimes become the greatest enhancers of creativity, where you need to expose yourself to new ideas and thoughts of others for cross-pollination of their own creativity.
• break away from work so your ideas can marinate - sometimes, you can change your environment to spur you on to want to return to your artwork with fresh ideas; that when you sometimes expect it the least, that's the time when you can have breakthrough ideas

So go ahead, think and express whatever creative idea that you have right now, we may never know, this could be a success story in the years to come.

Excerpt from Business Start-ups magazine, March 1997.

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A New Direction in 2008

This year, we have prepared to renew and change the name of our startup, from being Convergex Asia Expositions Management to Convergex Asia Web Services, to reflect the new direction and vision which we intend to achieve for the startup for the long-term.

A new perspective of being purely an events management startup for the last 6 years to becoming an information technology services startup.

Unexpectedly, what the Department of Trade and Industry (Nueva Ecija) did approve recently was the business name Daph and Dale Web Services.

With this new development, we will be officially using the name Daph and Dale Web Services in all of our transactions and communications. (The names Daph and Dale pertains to our children, Daphnee Gail and Dale Samuel.)

We will, on the other hand, prepares to apply the names as trademarks or brand names of the Daph and Dale Web Services with the Intellectual Property Office. Moving forward, this will be our identity:

• Daph and Dale Web Services will be our legal name
• Convergex Asia will be our venture into the web services such as video blogging
• Daph and Dale will be our venture into internet cafe and related services
• Central Plains will be our venture into technology events and educational shows

With this new direction, we are optimistic that we'll be able to achieve more starting this year.

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