Among the latest developments in the tech sector today which got my interest is from Ben Kunz of BusinessWeek.com entitled "The Real Threat to Google".
From his article, I would like to emphasize one main point - that Google's biggest threat may not be Microsoft or Yahoo, but may be Apple!
As the on-going takeover bid by Microsoft on Yahoo seems to be taking forever, Google is doing everything to further dominate the web advertising and making its OpenSocial as a standard platform for social networking sites.
Aside from this, the Big G "wants a say in what fits on that tiny screen" when it launched Android late last year. Many thought that Big G is preparing to launch its own mobile phone, somewhat similar to the iPhone of Apple.
Now it's much clearer that the next frontier for web advertising will come from mobile devices. As Ben pointed out and I quote,
"It was Apple (AAPL), a frequent Google collaborator, that tipped the trend. Consumer use of mobile Internet in the U.S. has longed trailed Asia and Europe, where standardized cell networks made it easier for handset makers to produce gadgets that tap the Web at blazingly fast speeds. But in the summer of 2007, Apple rocked America by launching the iPhone. The computer maker wasn't the first to put the Web on phones, but for many consumers, the iPhone made the experience more robust.
Almost two-thirds of Americans have had some experience with mobile Internet use, and the adoption trend is most pronounced among teens and young adults, according to Pew Research Center. About 60% of adults 18 to 29 use text messaging every day, compared with only 14% of their parents. Nearly one-third of young adults use mobile Internet. This is the future, because people take their media habits with them as they age."
It may really be the next thing about the Internet. That more and more devices will have more of the Web - news, email, chat, social network and even web apps. And definitely, mobile ads will also be there!
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